Strategy - Establish A Design Process For Success

Establishing A Design Process Early For Success

It is super important to have a process in place that helps to appropriately deliver ideas, organize the project and move the project along is beneficial to all involved.

When a designer has a design process in place.....It doesn't matter if the project is designing a workspace corner or a whole house, it's imperative that the process that gets them to the finished design is in place.













How do you do that??  

Even if you are a DIY designer, just getting started or have had miscommunications in your business and are confused as to why that may be happening...perhaps you should reexamine how you deliver your process.  DIY-ers should look at how you approach the project and how you might make better decisions, easier decisions and get the project done.  

If  you are just starting out in your business, YOU know how a project is supposed to work but make sure you are able to aptly communicate it and move the decisions along with confidence.

Here are 5 Tips on developing your Design Process

1) You know the parameters.  Be sure they are defined in your agreement (that's another article at another time) and then proceed to be clear on "wants" and "dislikes"  Everyone knows collecting pictures and examples of looks/schemes is a great way to get lots of help for inspiration.

2) The Challenge:  Are there several looks in the collection of images?  What is similar? The process depends on defining what the client is after - or you- and 10 looks will not work in a space.  Edit it.  Pull from the images what relates and makes sense.  Also, understand we could all live in different houses and they would not all look the same.  The space also has to dictate the scheme.

3)Create a "Concept Board" .  Digitally, this is super easy and I like the ease of creating these boards and having them available in my dropbox, sending them to clients, adding them to digital planning boards as inspiration....Technology really has streamlined this process beautifully.

4) Narrow the focus.  Get feedback and if it's for you, you should already have narrowed it.  Maybe you have different schemes.  Create a couple of concept boards and see how you like them for the space.  As a designer, keep it simple - too many choices confuses your client.  Your job is to narrow that focus efficiently and not confuse them.  Listen, look and the more you do this the faster you will be at pinpointing the best design concept.

5) Get feedback, make adjustments and do not go down a crazy path with more and more ideas....You will never get started.  Be succinct and on the mark.  That takes practice with clients but if the process is in place, it gets easier and easier. Then, get started pulling the design together.  It may be getting bids for yourself or handing plans over to a contractor and walking through it with subs....Then shopping the items and getting the project in motion.

There are many more points to consider 

For instance, if you're a designer how and when you get paid.  That will be another day...

For now, develop the process so acutely that you can have several projects of all sizes going and you stay on track....confident.  That communicates to your clients well and they will have a much better experience and respect your work.  

If you are doing this for yourself...these tips will save you time and money and take the second guessing out of all the decisions.

Good luck

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Elizabeth Ribons, Creative Entrepreneur, Designer and Mentor